Introducing a Multi-agent, Multi-criteria Methodology for Modeling Electronic Consumer's Behavior: The Case of Internet Radio

This paper presents a step-by-step methodology for intelligent systems analysis and design, used in modeling and supporting the decision process of the electronic consumer. Borrowing methodologies and techniques from Operational Research and Decision Making, detailed and accurate models of the consumer buying and negotiating behaviors are constructed. Furthermore, a multi-agent architecture is proposed and outlined, encompassing and engaging these models in order to cooperate with electronic marketplaces, for the needs of the consumer to be best met. This methodology is applied to a specific case of study, the case of the Internet radio listeners.